1378633_man_with_a_megaphone_1So how can you build your brand? You can start by knowing what a brand is and how to use the power it brings you to your advantage. A brand is how people perceive you when they see your company (or even just your logo). A good brand is easily identified and has a reputation before you even talk to a customer. A brand strengthens relationships with customers all on its own, and brings in people who may not have otherwise noticed you. So do you want to know how to build your brand when you don’t have much money? Read on to find two ways to do so.

Interact Heavily with Y our Community

Even large companies who have the money to spend on advertising choose to interact with communities more often than putting up billboards. You have the opportunity to not only interact with your communities locally, but online as well. Building online communities starts with opening up profiles in places like Facebook and Twitter. Even places like Instagram can bring customers your way. But you can’t be in every place at once. If there’s a benefit you’re attending one night, make sure you don’t have so many social media pages that you can’t focus on what’s going on in the moment.

Build Great Products, and They Will Come

BrandZ produced their annual study earlier last year, and this year it ranked brands instead of companies. Remember, people only write about brands when they want to share experiences, so of course Apple topped the charts. Nokia, on the other hand, fell from eighth worldwide to eighty-first, simply because they began to focus more on products and less on the people they sold to.