When you just don’t have any more ideas for marketing, sometimes you think the answer is looking outside of your firm for a professional. However, professionals are so expensive that they’re often completely unaffordable for small businesses, so that leaves learning more marketing techniques entirely up to you and your company. So where do you even start? Check the tips before for a few things that might help.

Allow Your Fans Behind the Scenes

Instead of just telling your fans that you’re doing something interesting – a new recording of a record, for example – give them behind the scenes tours. This can mean anything from exclusive pictures all the way to videos that aren’t posted anywhere else. You can even do exclusive interviews with your team members (if they’re willing). This can provide your fans and followers with exclusive news and make them feel like you care about them as individuals.

Manage All of Your Profiles from One Place

If you can’t find enough time in your day to visit every profile you need to update, check out programs like HootSuite and TweetDeck. They will take a link or a status and broadcast it across all of your platforms so you don’t have to spend extra time posting different stories to each one. TweetDeck will also allow you to schedule posts so you don’t have to be around at different parts of the day, and you can track clicks and activity on individual posts as well.

Think Before You Post

The biggest question you should have on your mind when you post something is “is this information relevant to my fans?” If you’re just trying to sell something to your fan base, the answer is “no” – most of the time they couldn't care less about your advertisements. What you’re really trying to do is engage your fan base, which means posting content that matters to them.