Companies invest a ton of time and money into developing better products and gaining more advertisement. However, it’s amazing how little time and money they spend to teach their employees how to sell. Companies often teach their sales team about the products they need to sell, and what they should push – but so little time is spent actually teaching employees how to talk to another person and how to make a deal. So how can you encourage this kind of sales culture at your company so that everyone is on the same page and your employees are better salespeople?
Push Activity More Than Results
A salesperson doesn’t have to get the program right off the bat; learning how to sell a product takes a little bit of time. Within two or three months, however, the salesperson should have a good idea of what they’re doing. Often employees who are not successful are simply negative or have a bad attitude about being in the office. This kind of attitude can spread to your other employees and affect everyone. Talk with employees that have negative attitudes and find the problem. Retrain or get rid of these people as fast as possible, regardless of how well they are doing.
Cut ‘Em When They Don’t Work
Pay attention to your employee’s recommendations. Employees want to feel like they are part of a team. They also want to feel that they are contributing something to the company’s success. If you pay attention to input from your staff, you may find some great ideas to implement. This makes your team feel more important.
Celebrate Everything
Recognize your top leaders. Make sure you find out what those salespeople are doing differently and share it with others at your sales meetings. Show your other employees what you are looking for on a daily and monthly basis and celebrate success when you see it. You can also create an incentive program. Offer gift cards or other prizes for people that have the most improvement or the highest number of clients.