Not everyone who owns their own business is a marketing guru. Some businesses don’t even have the funds to have a marketing manager, so they do everything themselves. There’s no problem with this as long as you follow the right advice. Here are a few tips to get your company off to a great start.

Use Your Unique Voice

Small business often has the opportunity to connect to their audiences with a more personal tone. Usually, the leader of a company has developed an excellent “professional yet friendly“ tone that they have branded their company with. Having a personal voice that really connects with the reader is essential. Capitalizing on who you are and the fact that your business is small can help people see how special you are and why they should do business with you in the first place.

Give Away Free Stuff

An effective marketing tactic that a lot of companies use on Facebook and Twitter is the giveaway. It doesn't matter how big or small the prize is, but make sure it's something related to your company. For example, giving away a free muffin to a customer is a good idea when you run a bakery, but a bad one if you're an IT company.

Update Your Google Place Pages

Google Place Pages can be essential in marketing your business. Google used to just provide basic information for a business, but now they provide customer reviews, menus, business hours and more. Make sure your Google page is updated with the correct information, and reply to the comments and feedback you have received. Sites like yellowpages.com are still valuable to have a listing in, so make sure you verify everything is up-to-date there as well. Double-check your Facebook to verify the same. All of your information should look and be the same no matter where someone goes to find you.