You have a brilliant idea and you want to run with it. You haven’t tested it or asked anyone about it, but you know it’s an exceptional idea because you thought of it. But sometimes our ideas are not as brilliant as they seem at first. Either they’ve been done, or they haven’t been done for a reason.
Always Prove Your Concepts
Proof of concept isn't something you can choose not to do. Unfortunately, no one is going to put a bunch of money in your hand and tell you that it's time to go build the business empire you wanted to build when you were a child. Unless, of course, you come from a very rich family.
But most of us don't, and most of us aren’t going to have any kind of money ever handed to us, even from people that used to hand money out to companies. Banks won't even lend you money anymore. They don't particularly love start-ups like they did before the recession. Most other loan agencies won't even let you walk in the door. In all honestly, money people don't care if you get your money until you can prove it will be well spent, which can only happen if you get into the market and start to thrive.
So what does this mean for you? Don't waste your very precious capital and time on something you can't get off the ground by yourself. It's just not going to happen if you do. Think small before you decide to go big. Get phase one out the door and on the market before you even think about doing anything bigger. Prove the concept. If it works, run with it.
