Tablets used to be clunky, slow pieces of equipment. Phones used to not even browse the internet, and were used primarily for contacting people via voice. Times have changed, and if you haven’t changed with those times, you’re missing out on several core audiences that could give you tons of business. So what are you doing that appeals to these new mobile audiences? Are you doing anything that would hook them in and convince them to use your business over anyone else’s? Read on below to see if your business could use a mobile makeover.
Use Lots of Video
Most tablets are designed to watch TV on the go. The first tablet computers - before they were called tablets – were designed just to watch movies and the like while travelling. Most tablets today still have features that enable them to play movies at any given time. Take advantage of this and put videos on your website. Upload interesting content that pertains to what you do. For example, if you’re an SEO expert, instead of explaining what you do in text, make a video that helps people understand SEO.
Make Sure Your Website is Optimized
This may seem like it’s intuitive, but many people don’t understand what mobile optimization really means. For example, small text on a tablet is death to your website. Even if people can increase the size of your page to read what’s going on, it’s much preferable if they can just read it without having to enlarge and scroll around. Make sure your text is a reasonable size, you aren’t using any large graphics, and that your contact information is clickable so anyone can call or e-mail you no matter where they are on your website.
