Even if you aren’t starting out with a brand new venture, it’s still important that you create a business plan – even if you didn’t do so when you started your business. A business plan doesn’t have any specific rules, and it doesn’t even have to be written down. However, it does need to be “constructed,” mentally or otherwise. Here are a few reasons why.

A Business Plan Inspires When Things are Frustrating

Is the profit not as good as you thought it would be? Are you running into issues you didn’t think you would run into? If you’ve worked exceedingly hard to prepare a business plan, it’s much more likely you’ll actually implement it. After all, you’ve probably put some serious thought into a concrete plan that included research, your target market, financial projections and marketing plans. All of that time doesn’t have to go to waste – let your business plan inspire you to keep going, even when it looks impossible.

A Solid Plan Means More Financial Support

People who are looking to invest in your company, even banks, will often look at what you plan to do with your company before they chose whether they want to invest or not. You have to remember that you’re “selling” your business to investors, and it’s up to you for it to look appealing, even in the baby steps. It’s not easy, but with the right business plan, it’ll be a whole lot easier.

Your Roots are Established

Think about all of the research and development you put into a well-thought out business plan. There’s so much work there, we bet that you probably have a pretty good foundation for a successful business. And the great part is that you don’t have to write a hundred pages or have graphs that show your business projections. A lengthy document won’t really attract investors anyway – but a document that’s easy, smooth, and straight to the point about the bottom line is sure to at least pique some interest.

A business plan gives you a clear path, can be inspiring in frustrating moments, and can bring more money in so you can keep growing your business. There is simply no reason you shouldn’t have one for your business.