Tablet and smartphones have begun to dominate the market, and it’s your job to figure out how to make sure you relate to those who no longer use a desktop computer.
Optimize Your Website for Mobility
This may be a little obvious, but it’s very, very important. Your website should not only be mobile friendly, it should be optimized for mobile viewing. There are many ways to do this, including using larger texts and fewer graphics as well as making your contact information available on every page. You can also create a separate website that’s been optimized for mobile browsing, but it’s not necessary if you do a good job at designing your main website.
Tools Should Be Interactive
There are many actions you can do on a tablet that you can’t do on a phone or on a regular computer. For one, tablets are completely touch-screen. That means everyone has to click on your links and pictures with a finger or stylus. Take advantage of this. Make it easy for people to access information with a single tap or page flip. Displaying your services and products in a way that allows people to interact – say, a picture people can rotate with a finger to see all sides of it – can make your website look much friendlier for tablet users.
Apps are the Future
Even if your website is perfect for mobile users, some tablet users don’t even bother to use their web browser for actual web browsing. Many companies, such as banks and game websites, have simply designed an application that can be downloaded. The application doesn’t do anything that doesn’t have something to do with your company, and since it’s specifically for mobile users, you can target it towards people who downloaded your application to gain quick access to your services. Applications are often convenient and easy ways to access important information, so make sure you focus on speed and precision when your company does design one.
