Monitoring your social media doesn’t have to take you three hours a day. Fortunately, many have come before you and have invented a number of tools to help you manage your social media without a ton of daily effort. Whether you’ve been at it for a while or you’re just starting your social media venture, the following tools can help you find your way.
Tweetdeck
This social monitoring tool has been around for several years and is highly successful. It’s best known for its ability to bring up all of your social media feeds in one window. It’s so efficient, in fact, that many experts call this the best social media tool to ever grace the market. You can view your feeds on your computer, your phone, or even your tablet so you can reply on the go. If you’re still not impressed, this tool also allows you to schedule posts and Tweets as the day goes on so you don’t have to log in and do it yourself. This is an excellent tool if you’re a busy person who never has time to sit down and check all of the pages you have to monitor.
Brand Monitor
Brand monitor, though less-known than Tweetdeck, is still a popular social media tool that helps people understand what’s going on with their own brand on social media. You can track mentions of your company on different social media websites like Twitter and Facebook, but you can also do damage control if the mention was a negative one. If the review is good, sometimes you can ask if you can use it as a testimonial.
