Advertising can be incredibly expensive, especially if you have a team of people who advertise for you. However, if you’re on a tight budget and still need to advertise, you don’t need to spend a ton more money to get your name out there. There are a few quick and simple ways to grow your audience, and most of them you can do in 20 minutes a day.

Be Consistent and Persevere

Don’t just use one social media platform for advertising. There are plenty of syndication tools that make it exceedingly easy to use more than one platform at the same time. Don’t just stop at Facebook and Twitter; join online communities and get to know people. Reply to everyone who comments, and give back to the community you want to be part of. Do more than market, too – you want to be an actual useful member of a community if you want them to appreciate you. Fill out your profile, be helpful, and be honest.

Be an Expert

If you want people to listen to your advice, then know what you’re talking about. Take the time to study the information available in your field every day. With the right advice, you and your company will be seen as experts in your field. Being experts means people will come to you when they need something, including when they need to buy. Follow writers that cover your topics, and offer thoughtful advice in the comments. Make sure you put your name and company in every comment so people know who’s talking and which company they represent. Don’t try to sell to these people in comments. Just be honest and outgoing and make sure your information is useful.

You’re a Small Business: Act Like One

You are in the unique stance of being a small business, which means you can connect with your customers on a more intimate level. This also means you have a unique and personalized voice. Coupled with the fact that you are succeeding at the dream that many people have means that you’re special, and people want to know what you’re doing. Well – let them know. Show what’s going on behind the scenes and how hard you work for what you have. It’ll give everyone a unique perspective on your business and what you do, plus you may inspire others to follow in your footsteps.