business-graphics-1428641-mWhen you’re trying to make a social media page work, the absolute worst thing you can do is try and try again. People have come before you, and people will come after you, so there are plenty of people who have already gone through the trial of fire to discover what works best on many social media platforms. Here is just one good thing to post – and one bad thing to post – that you can start thinking about today.

The Good: Expert Advice and Engaging Questions

If you’re an expert at designing websites, share some of your knowledge with your Facebook fans. Some people will like your page because they like your company, and some will like it because they want to know more about what you do. Please both audiences by posting content that shows off your knowledge base and that can be helpful to someone trying to learn your trade. If it’s unique and good enough, you’ll start to see shares.

The Bad: Sales Posts and Lack of Content

An occasional promotional post is no big deal, and if you’re doing everything else right, it won’t matter. Your audience won’t mind. However, if the majority of your posts have to do with acquiring sales, you may be unhappy with your audience engagement. The truth is, people don’t like to comment or share posts that are just trying to make a sale. People like just about any other type of post better.