It’s true that email marketing has been going on for a very long time and sometimes, people get sick of it. However, if you’re careful and crafty, often people won’t mind you marketing them and in some cases will welcome it. But email campaigns are also easy to ruin, especially if you do one (or both) of the following.
Buried Email List Sign Up
If you buried your subscribe button under some menu or article, it’s likely you won’t get any new leads that day. This idea sounds simple, but you really need to push that button everywhere you possibly can. If you have a blog, you should be including a link to subscribe in every single post – there are widgets that will do this for you – and again at the top of every page of your site. It doesn’t have to be an ugly, blasted thing, but it can be a discreet button that is quite tempting to click on.
Salesy Tone in Emails
This is the worst mistake you can ever make. People sign up on your email list because they think you have something valuable to offer them, and they expect the occasional good discount and update on what’s going on behind the scenes. Nowhere in there is the expectation of getting bombarded with opportunities to buy things. Your emails need to be more than just sales pitches – they need to focus on helping people and bringing people valuable information first and foremost.
It’s easy to ruin a good campaign, so make sure you keep your tone friendly and helpful to avoid sounding like someone who is trying to make an easy buck. Once you make it easy to access your email list sign up, you should be well on your way to a successful email campaign success.
